Aramis and Designer Fragrances unveils new travel retail exclusive sets – 14/02/05

UK. Aramis and Designer Fragrances (part of The Estée Lauder Cos) has created two new travel retail exclusive sets, both of which are being rolled out in the channel this month.

The Lux Life coffret contains an Aramis Life 100ml edt spray, and a bonus set of cuff links, which feature the signature Aramis Life stripes.

The set is packaged in a four-colour, cello-wrapped carton with the Aramis Life national ad (featuring tennis star and fragrance spokesperson Andre Agassi) on the front, and a product shot on the back panel.

The Aramis Classic Connoisseur set contains a 110ml edt spray, presented in a bonus Aramis Toiletries kit.

The set, said to incorporate portability, convenience and style, is aimed at the frequent traveller.


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