USA. Elizabeth Arden is poised to lay bare its new fragrant Fantasy – the second scent from superstar Britney Spears.
The line is scheduled to launch domestically in the US on Thursday 15 September. The TV ad will make its debut exclusively on AOL on the same day. The spot was directed by Billy Woodruff.
The commercial’s TV debut is slated for MTV’s Total Request Live on Friday 16 September. The show airs at 17.00 EDT.
The print ad, photographed by Ellen von Unwerth, Jaimie Trueblood and 2A, will break in People and Entertainment Weekly in September, followed by Allure in October, and Cosmopolitan, Glamour, In Style, Lucky, Self, Seventeen, Teen People and People Style Watch in November.
To support the fragrance launch, the fantasy BRITNEY SPEARS(TM) website, www.fantasybritneyspears.com, will go live on 15 September. Fans will be able to download cell phone ringtones with messages from Britney, wallpaper for their phones and on-line games.
Britney Spears’ first fragrance, Curious, was introduced in September last year.
MORE STORIES ABOUT BRITNEY SPEARS/ELIZABETH ARDEN
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