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Melbourne Airport was profiled in the latest issue of The Moodie Report Digital Print Edition |
AUSTRALIA. The Nuance Group Australia & New Zealand last week opened a major Arrivals store at Melbourne Airport.
The new shop, unveiled at the Victoria gateway on 16 July, offers a large range of wines and spirits, fragrances, confectionery, tobacco, cosmetics, consumer technology, watches and sunglasses.
The store is branded F1RST Tax and Duty Free, in line with the major branding theme first unveiled at the airport last August.
Including the concourse, the store covers 1,500sq m. Without the concourse it embraces 950sq m of shopping space.
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Open for business: Nuance describes the new outlet as “an energising and welcoming” Arrivals store |
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Heads turned down under as The Nuance Group celebrates the opening in style |
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Melbourne Airport CEO Chris Woodruff and The Nuance Group Australia & New Zealand CEO Jann Fisch open the store |
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The icing on the cake: Melbourne Airport and the Nuance Group celebrate the grand opening’s sweet success | |
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Even the young ones had a field day with complimentary balloons being handed out by a performing clown |
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A full selection of cosmetics is key to the offer – and Nuance is determined to take that offer out to the inbound consumer |
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The Aussie male traveller doesn’t look too impressed but his female counterpart is drawn into the store with a smile |
Visitors and passengers were greeted on the opening day with cocktails and chocolate tastings, mini-massages, entertainment and competitions to highlight what Nuance described as the “energising and welcoming nature of the store”.
Melbourne Airport CEO Chris Woodruff commented, “This is the best Arrivals store in Australia and arguably the most convenient and engaging Arrivals store in the world. The store welcomes every arriving passenger and gives a great first impression of Melbourne.”
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“The Arrivals store is designed based on our insights of how customers want to shop on Arrival“ |
Jann Fisch CEO The Nuance Group Australia and New Zealand |
For the returning traveller the Ready for Collection service has been enhanced with a new Collections desk. There is also an increased focus on this service in the Departures store, from where outbound travellers can pre-order for pick-up on their inbound leg.
“Customers find this service exceptionally convenient, shopping on departure, carrying less and collecting on their return,” said The Nuance Group Australia & New Zealand CEO Jann Fisch.
“The Arrivals store is designed based on our insights of how customers want to shop on Arrival, offering great deals across a broad range of products, easy access and visibility from the walkway and a rapid shopping experience.”
ABOUT MELBOURNE AIRPORT: Melbourne Airport is a major gateway to Australia with over 450 international flights every week and over 400 flights daily to and from cities and regional areas around Australia.
Currently, 23 international carriers operate direct services to Melbourne and more than 22 million passengers pass through the airport annually. The airport’s commercial operations were profiled in the latest issue of The Moodie Report Digital Print Edition. Click here to download the full article.
FOOTNOTE: Later this month The Moodie Report Research & Analysis Team, headed by Justin Lee in our Singapore Bureau, publishes a research project on airport Arrivals shopping. It features a comprehensive evaluation of where Arrivals shopping is in place around the world, plus relevant information pertaining to legislation and regulations.
For details and pricing please contact Justin.Lee@TheMoodieReport.com.
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