DENMARK. L’Oréal Travel Retail is celebrating the recently concluded Armani Beauty ‘Mare’ pop-up in Copenhagen Airport Terminal 1.
The animation, which ran from 1-31 July, celebrated Armani Beauty’s multi-axis portfolio while bringing the spirit of the Italian summer to the airport. It marked the first stop in a broader pop-up tour across key travel retail locations in Europe, the Middle East and Africa following the activation’s debut at Milan Malpensa Airport in June.
Inspired by sun-soaked Mediterranean summers, the immersive Armani Beauty Mare experience blended beauty, fragrance and interactive elements in a space adorned with tropical palm motifs and nautical design cues.
The pop-up invited travellers to explore the latest seasonal launches – including Prisma Glass Icy Plumper and Vertigo Lift Mascara – showcased through beauty expert-led makeovers.
Travellers received scented bracelets upon arrival. At an interactive photo booth, travellers were able to select a curated Armani Beauty playlist, capture their look and share their experience on social media, merging physical engagement with digital storytelling.
A highlight of the animation was the Armani/Privé Haute Couture Fragrances Collection, which was presented alongside bespoke gifting services that enhanced the personalisation experience. ✈
