Atlanta confirms F&B and retail awards in huge concessions overhaul

US.Atlanta City Council has approved concession awards for 150 outlets across all terminals, including the new international terminal, at Hartsfield-Jackson International Airport.

Atlanta Department of Procurement confirmed to The Moodie Report the winning bidders of nine food & beverage contracts and two retail contracts, which will come into effect when the new terminal opens in May.

The two retail contracts, covering 13 outlets each across the new international terminal (concourses E and F), will be operated by LTL ATL JV (HMSHost) and Paradies-Atlanta II. The HMSHost venture will operate Wall Street Journal, Johnston & Murphy, ableplanet, Magellans, Tommy Hilfiger, MAC, Kiehl’s, Luxury Boutique, Simply Books, Clutch, CNN, Touch Table and Sunglass Icon stores. The Paradies Shops venture will operate CNBC News, New York Times Bookstore, Goldberg’s Deli, Spanx, Pandora, Brooks Brothers, Swarovski, Shades of Time, Soundbalance, Sweet Auburn Market, Brookstone and The Body Shop outlets.

The five major food & beverage packages are spread across the airport.

Click here to read details of the concession award recommendations

On concourse A, Hojeij Branded Foods will operate 20 outlets, four kiosks and one 6,200sq ft food court, totalling 25,749sq ft. On concourse B, Concessions International/H&H Hospitality will operate 12 outlets, five kiosks and 8,465 sq ft in two food courts, totalling 20,633sq ft. On concourse C, HMSHost ATL Chefs will operate 14 outlets and three kiosks totalling 22,670sq ft.

On concourses D and T, Delaware North Companies Travel Hospitality Services Atlanta Partners will operate 12 outlets and three kiosks, and 10 outlets and two kiosks respectively, totalling 16,206sq ft. In the Atrium and on concourse F, an HMSHost ATL Chefs will operate 10 outlets and a 4,056sq ft food court, and eight outlets and three food courts covering 7,007sq ft respectively, totalling 42,842sq ft.

Four smaller food & beverage concessions will be operated by Atlanta Restaurant Partners, Global Concessions, Mack II and Vida-Velocity Management.

The City anticipates it will earn US$51 million a year from the concessions. Aviation General Manager Louis Miller said: “The new food and beverage program at Hartsfield-Jackson will offer our travellers many new and exciting dining options while showcasing an array of familiar Atlanta restaurants. The food courts will be redesigned using colours, natural light and innovative textures to capture the look, feel and spirit of our city and region.

“The main level of the international terminal will showcase a specialty retail collection of world-class fashion and accessory brands while the upper level will feature a food and beverage complex including a food court, a full-scale sit-down restaurant and a sleek, futuristic tapas bar.”

The RFP and selection process has not been straightforward for the City of Atlanta. In September it reissued the RFPs after receiving a very high proportion of non-compliant bids. And according to the Atlanta Journal-Constitution, the City Council took nearly nine hours to approve the awards, with three out of 15 councillors dissenting at the final vote.


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