TÜRKIYE. ATÜ Duty Free, the joint venture between TAV Airports, Unifree Duty Free and Gebr. Heinemann, has expanded its multi-brand Luxury Square store at Istanbul Airport by 440sq m.
In close cooperation with Gebr. Heinemann, the ATÜ Duty Free store expansion in Zone 5 on the departure floor has seen Lanvin, Autry, MM6, Acne, On Running, Axel Argiato, Tod’s, Versace, 04651 Trip in a Bag, Vetements, Thom Browne, Casablanca and Zegna added to an already stellar brand line-up.
The spacious store, designed in cooperation with agency Plajer + Franz, features mosaic coatings and eye-catching lighting details.
A luxury streetwear and sneakers area forms the centre of the 1263sq m Luxury Square, which now offers over 25 luxury brands.
The established labels include Burberry, Kenzo, Givenchy, Loewe, Stella McCartney, Alexander McQueen, Chloé, Marc Jacobs, Off-White and Palm Angels.
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ATÜ Duty Free CEO Ersan Arcan said: “We have been offering our passengers exclusive brand products in our Luxury Square store at Istanbul Airport since 2020. Luxury Square, with the multi-brand concept, was designed at the centre of the airport, in an area easily accessible to all passengers, and as a centre of attraction where the newest products of many world brands can be found.
“We are happy that a concept store like Luxury Square has been attracting increasing interest since the first day it opened. In this direction, we expanded our store with an investment of approximately €1 million and added more brands to our portfolio.
“We will continue to develop our service network with the synergy arising from our experience in the sector as well as with Gebr. Heinemann and our brand collaborations.”
Unifree Duty Free CEO Ali Şenher said: “We successfully implemented a new business model in the world with the Bosphorus Zone in Istanbul Airport. Luxury Square, which is located centre of Bosphorus Zone and hosts the world’s most famous fashion brands, showcases global fashion trends.
“We are extremely happy to bring the world-famous brands together with our guests in this area. We believe that Luxury Square with the latest expansion will continue to be a new attraction centre opening up from Istanbul to the world.”
Gebr. Heinemann Director Sales MEA Bernard Schlafstein said: “Luxury Square proves that the travel retail business came back strong after the pandemic. It allows room for growth for those who offer a spectacular assortment for the customers.
“Luxury brands are especially resilient and have a high appeal for young Gen Z travellers. Therefore, we decided to expand Luxury Square.”
Gebr. Heinemann Director Purchasing FAWJ Jan Richter said: “We have sharpened the categories and integrated new, exciting brands into the existing portfolio. Some of these brands, such as Vetements, are the first to offer their brands to travel retail exclusively.
“With Luxury Square’s edgy design and its unique mix of brands, we attract a global audience, hungry for the latest trends and with high spending power.
“This successful project could only be made possible with a fantastic team effort by ATÜ, our various brand partners and Gebr. Heinemann.” 
