TÜRKIYE. ATÜ Duty Free has unveiled a Tissot pop-up store within the Istanbul Airport International Terminal Luxury Hill shopping zone.
The Swiss watch brand’s 72sq m pop-up store showcases its signature products and modern designs, including the PRX collection.
The boutique also serves hot and cold beverages and features a ‘Buzzer Beater challenge’ area with an augmented reality basketball on a digital screen.
ATÜ Duty Free, the joint venture between TAV Airports, Unifree Duty Free and Gebr. Heinemann, manages more than 20 luxury boutiques at the airport.
ATÜ Duty Free CEO Ersan Arcan, said: “We continue our efforts to increase our brand collaborations and bring our passengers together with more global brands. In this context, we are pleased to open Tissot’s new pop-up store at Istanbul Airport.
“Passengers visiting the Tissot store will not only find charming designed products from the brand’s latest and the most popular collections, but will also have a different shopping experience with the digital basketball area inside. We will continue to work to bring world brands to our portfolio with our international know-how of more than 20 years in the luxury retail business and the synergy arising from the partnership between Gebr. Heinemann and ATÜ Duty Free.”
Gebr. Heinemann Director Purchasing Fashion, Accessories & Watches, Jewellery Jan Richter commented: “We are delighted to have teamed up with Tissot on this prestigious project. Together with our partner ATÜ we have created a unique and inviting brand experience for an international audience that fits in perfectly in the Luxury Hill at Istanbul Airport. Congratulations and thank you to all those involved in this truly outstanding project.”
Tissot CEO Sylvain Dolla added: “We are proud to be able to present our watches and brand in such a premium location, thanks to this pop-up store at the Istanbul Airport, which reaches people from around the world. We would like to thank our partners for this opportunity and congratulate all the players involved for the quality of their work.’’ ✈
