Yoohoo Guardsman is Aurora’s top-selling brand in airports |
Plush toy specialist Aurora World recently partnered with World Duty Free Group (WDFG) to deliver an in-store promotion for its Yoohoo Guardsman brand.
A life-sized YooHoo Guardsman character made live appearances at WDFG stores in Heathrow Terminal 5, London Stansted and London Gatwick South Terminal.
WDFG Buyer Rebecca Blogg commented: “YooHoo performs well for us, and the activity adds a real sense of fun and in-store theatre for our passengers, while helping to drive sales, which is great.”
Aurora World Travel Retail Manager Garry Stoner added: “We are delighted to be working in partnership with WDFG. YooHoo is our number one brand in airports, and the destination element of YooHoo is especially strong.”
