NETHERLANDS. Avolta has partnered with sustainability data experts HowGood and PS in Foodservice to pilot a carbon footprint measurement tool across its Dutch F&B supply chain.
The pilot aligns with two goals in Avolta’s recently published ESG strategy: Create Sustainable Travel Experiences and Respect Our Planet.
The initiative gives Avolta a centralised platform to accurately calculate the carbon impact of ingredients used in its F&B stores in The Netherlands. Avolta is also collaborating directly with partners across its local supply chain to adopt more sustainable practices.
The pilot commenced in early 2024 and connected product data with the PS in Foodservice database; a comprehensive service with current information across 320,000 food & beverage products.

This goes hand-in-hand with the integration of sustainability intelligence platform HowGood’s proprietary database of over 90,000 agricultural emission factors.
This first-time collaboration between PS in Foodservice and HowGood has delivered a comprehensive, real-time emissions dashboard which can break down Avolta’s Scope 3 carbon emissions related to purchased products and goods by store, vendor and category.
Using the dashboard, the team at Avolta can pinpoint high-impact ingredients within its portfolio and explore carbon reduction strategies.
Avolta Senior Vice President F&B Commercial, NCE Business Unit, and Head of Centre of Excellence, Amsterdam Bastiaan van Asten commented: “As a company with a global footprint, we have a responsibility to lead the way in making sustainable choices. We are grateful for the opportunity to partner with industry leaders HowGood and PS in Food Service, to identify the carbon intensive products in our portfolio and model how changes will help to reach our carbon reduction goals.

“We are committed to engaging with our suppliers to understand and improve their environmental impact. The dashboard enables our vendors to contribute their ingredient data, so we can collaborate with them to improve menu development and assortment selection and make product choices for a lower carbon impact. We’re also proud to contribute to Schiphol Airport’s net-zero 2030 strategy through the pilot.”
“For food & beverage companies, as much as 87% of their total annual emissions come from their ingredients,” added HowGood Head of Partnerships Michael Streitberger.
“Avolta’s commitment to granular, real-time assessments of their ingredient supply chains demonstrates real leadership for the industry. We are so glad to be collaborating with PS in Foodservice to power these efforts, enabling efficient, impactful decarbonisation.”
PS in Foodservice Commercial Manager Louise-Cato van Es-Bol “By utilising our vast database of 320,000 products, along with our partnership with HowGood, we provide a method that enables a fast and efficient way to track the emissions of the entire Avolta range, covering every store, supplier, and category. This eliminates the need for contacting and relying on data from individual producers.” ✈