EUROPE. Avolta’s Red By Dufry loyalty programme and IAG Loyalty have teamed up to offer their respective members more benefits for travel and shopping.
British Airways Executive Club and Iberia Plus members will earn Avios (loyalty points) in Avolta’s World Duty Free stores throughout Spanish airports and at London Heathrow Airport.
Avolta said is partnering with other players at airports to make the travel experience “holistic and rewarding in a real way”, with this latest step an example.
British Airways Executive Club and Iberia Plus members who sign up to the Red By Dufry loyalty programme will receive one Avios per British Pound (Heathrow) or Euro (Spanish airports) spent, as well as 250 bonus Avios on their first purchase.
IAG Loyalty Chief Commercial Officer Rob McDonald said: “We’re delighted to partner with Avolta’s Red By Dufry, adding another meaningful way for British Airways Executive Club and Iberia Plus members to earn Avios with their everyday spend. Avolta joins a growing network of market-leading global brands that members can collect with.”
Avolta Chief Commercial and Digital Officer Vijay Talwar added: “This fantastic initiative will make travellers happier, very much in line with Avolta’s mission to make every journey as rewarding as the destination. We are delighted to be able to offer these extra rewards to our passengers, beyond the savings and benefits they already receive as part of our Red By Dufry loyalty programme. This is the beginning of a great collaboration, and we look forward to building on our partnership with IAG Loyalty in the future.”
IAG Loyalty is the owner and operator of the global loyalty currency, Avios, used by airline reward programmes British Airways Executive Club and Iberia Plus, as well as 125+ collection partners and 40+ million members across the world. ✈