BAA unveils new-look offer following £200 million refurbishment of London Heathrow Airport Terminal 4 – 02/11/09

Terminal 4 is home to the first airport store for British fashion and home brand Cath Kidston


UK. BAA is set to unveil a new-look retail offering at London Heathrow Terminal 4 following a £200 million redevelopment programme. New additions include the first-ever airport Cath Kidston store and premium fashion brands such as Jimmy Choo and Etro.

The rebuild of the terminal’s 85,000sq ft of retail and catering space over the past 12 months marks Heathrow’s commitment to providing passengers with improved shops and facilities as well as higher standards of service, said BAA.

Fashion

Championing the best of British, Terminal 4 is home to the first airport store for British fashion and home brand Cath Kidston. Recognised as one of most original UK design companies, the brand’s 500sq ft unit offers a wide range of travel essentials and gifting products including luggage, clothing and craft favourites featuring the brand’s signature floral design.

Following the success of its Terminal 5 fashion department store which houses many top brands, Harrods is launching four new stand-alone designer boutiques with debuts from renowned fashion house Jimmy Choo and Italian label Etro as well as Cavalli and Paul Smith.

Concession stores currently open under the Harrods umbrella include Ermenegildo Zegna, Loewe, Valentino, Salvatore Ferragamo, plus revamped units from Cartier, Montblanc and Dunhill.

Terminal 4 will also offer passengers a 473sq ft Swarovski store and British contemporary and fashion jeweller Links of London (449 sq ft) – the brand’s third Heathrow Airport store.

Premium watch retailer Watches of Switzerland has also opened its first stand-alone airport store in a 1,076sq ft unit which features a selection of the world’s finest watch brands including Rolex, Cartier and Jaeger-LeCoultre.

Continuing the British theme, luxury bag and accessories specialist Mulberry has re-launched its Terminal 4 store with a new concept design. It is the only Mulberry store at Heathrow to showcase its footwear ranges.

Beauty

A revamped WDF-operated 1,850sq ft Beauty Studio is already open, offering luxury brands including MAC, Jo Malone, Dermologica and Rodial, which is new to the airport.

Food & Beverage

As reported, Delaware North has created a new British dining concept exclusively for Terminal 4 called Dining Street Restaurant. The 4,018sq ft restaurant has capacity for more than 180 diners and will offer a British experience and menu.

Dining Street Restaurant will serve some of the nation’s favourite dishes using British ingredients, from bacon sandwiches to ploughman’s and ‘Mother’s Roast’. It will also offer traditional treats such as jam roly-poly pudding, Kentish crumble and Eton mess as well as afternoon tea.

WDF is also launching Simply Chocolate (433sq ft), a premium chocolatier which will open in late 2009. It will offer a selection of luxury chocolate from suppliers including Godiva, Hotel Chocolat (new to travel retail), Galler, Prestat and Damien Allsop.

For whisky connoisseurs the new-look World of Whiskies has a wood panelled tasting bar and a cosy armchair area for passengers to discover the rare and vintage brands on offer.

Heathrow Retail Concessions Director Brian Woodhead said: “The redevelopment of Terminal 4 has allowed us to give the departure lounge a dramatic makeover and reassess our passenger offering to ensure that we provide the very best shopping and eating experience.

“Celebrating our heritage, the terminal features brands and cuisine that people across the globe have come to know and love. We are confident that we have a stand-out terminal and retail offering that will appeal as much to a home audience as to our international passengers.”

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