Bacardi names Aude Rocourt as Travel Retail Director for Asia Pacific region – 18/04/07

ASIA PACIFIC. Bacardi Global Travel Retail Division has announced the appointment of Aude Rocourt as Travel Retail Director, Asia Pacific, effective immediately.

All Asia Pacific Travel Retail Regional Sales Managers will report to Rocourt, who will in turn report to Travel Retail Managing Director Maurice Doyle.

Rocourt is relocating from France to Hong Kong. She joined Martini in 1991 in Global PR and then Product Management.

In 1993 she was promoted to serve as Global Marketing and Asian Sales Director for Otard Cognac, and since 2002 has served as Global Marketing and Sales Director for Bénédictine as well as Director General for Noilly Prat.

Before her long tenure with Bacardi-Martini Rocourt was based in Singapore for Moët-Hennessy Riche Monde.

“Aude completes our senior management team,” said Doyle. “She is our first full-time Director for Travel Retail in Asia Pacific, reflecting our increased focus on developing our super-premium brands in the region. Aude has a great track record in developing premium and super-premium brands, as well as a real passion for the region. I want to thank Bruno Cuchet, who has led Travel Retail in Asia Pacific in addition to his domestic responsibilities for many years, for his outstanding contribution.”

Rocourt added: “I am so excited to return to this channel – which was my first focus with the company – and Asia Pacific, which is a region I love. Over the years I have concentrated on Malaysia, Singapore, Japan and China, among other countries, and for various brands, and I am eager to work with our entire portfolio in this region.”


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