BAHRAIN. Bahrain Duty Free has unveiled new fragrance counters for Maison Crivelli and Armaf at Bahrain International Airport.
The Maison Crivelli counter celebrates the French haute parfumerie brand’s sensorial storytelling and unexpected fragrance combinations. It shines a light on key scents from the brand’s signature collection, including Safran Secret, Oud Maracujá and Hibiscus Mahajád.
Designed with a minimalist aesthetic, the counter combines textured materials, artistic displays and storytelling elements to immerse travellers in Maison Crivelli’s fragrance world.
Bahrain Duty Free CEO and Board Director Bassam Al Wardi remarked, “We are proud to bring this unique experience to Bahrain Duty Free, offering global travellers the opportunity to explore fragrance not merely as a product, but as a deeply personal and transformative journey.
“The Maison Crivelli counter is more than a retail destination – it is a poetic encounter with the art of haute parfumerie. With this new counter, we invite travellers to embark on a sensory voyage where each fragrance tells an unexpected story, born from the contrast between raw nature and refined emotion.”
Adjacent to the Maison Crivelli space is the Armaf counter which showcases the brand’s couture fragrance collection, crafted with premium ingredients and sophisticated packaging.
The counter features sleek display units and tactile finishes, integrating digital storytelling and offering bespoke fragrance consultations to enhance the shopping journey.
Hero lines include Odyssey Dubai – a tribute to the region’s ingredients – and Chocolate Gourmand Eau de Parfum.
Al Wardi added, “The new Armaf counter at Bahrain Duty Free is more than just a retail space, it’s a celebration of our heritage, craftsmanship and bold creativity.
“We’re proud to offer travellers an immersive fragrance journey. This is a true expression of modern luxury, designed to inspire the senses at every step.”
Both counters aim to offer travellers a personalised and engaging fragrance discovery journey, with expert fragrance ambassadors on hand to guide product exploration. ✈
