MIDDLE EAST. Bahrain Duty Free staff and management have lent their weight to Aer Rianta International’s (ARI) major fundraising drive across its international network to support COVID-19 relief efforts in India. The objective, as reported, is to raise money to procure and fly much-needed oxygen supplies from Bahrain to Delhi.
With the ‘Breathe for India’ initiative, ARI challenged its teams around the world to collectively ‘travel’ the 7,080km from ARI headquarters in Dublin to Delhi. They are encouraged to cycle, run or walk the distance, with each individual’s mileage contributing to the total.
So far, Bahrain Duty Free teams have exceeded that target, covering a distance of 10,613km at the time of publication.
Bahrain Duty Free said: “The initiative is targeted towards raising donations for India’s COVID relief, and to encourage wellness and togetherness among our colleagues, by getting active with running, walking and cycling. The campaign is triggered through a smart application that calculates the kilometres covered by every user through their exercise activities, with an effort to cover the distance from Bahrain to India (2,622 km). The Bahrain Duty Free team have shown fantastic support with involvement from 206 colleagues. The team has made their mark in Delhi, Mumbai, Karnataka, Kerala and Chennai, and finished off at Kashmir [a reference to the distances covered -Ed].”
The Moodie Davitt Report is supporting the effort with a corporate donation and encourages other companies and individuals across the travel retail industry to lend their support to this worthy initiative via this link.