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BATI General Manager Stefano Mariotti and Head of Trade Darren Eaton | |
British American Tobacco International (BATI) is to showcase its “dynamic” approach to the travel retail category – including new products, packaging and innovative retail solutions – at the IAADFS Duty Free Show of the Americas in April 2013 (Stand number: 1012).
A highlight of BATI’s IAADFS stand this year is the latest product launch from Lucky Strike – Lucky Strike Additive Free – to be launched in the Americas as Lucky Strike Original Tobacco. It will be available in selected travel retail markets.
Said BATI General Manager Stefano Mariotti: “As the world becomes more environmentally-minded, people want to see their concerns reflected in the brands they choose from production to disposal. Consumers want their brand to be authentic and honest, and this trend is evolving across different segments. This is one of the reasons for developing the Lucky Strike Additive Free range. A natural product that goes back to basics, all wrapped up in an authentic look & feel pack.”
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New at IAADFS 2013: Lucky Strike Additive Free |
Commenting on BATI’s performance in travel retail, Mariotti said: “In the five years that we have been developing our integrated channel strategy, we have seen constant year-on-year growth.
“Tobacco remains a classic destination category. However, we still face industry challenges and competition from other offers both within and outside the travel retail tobacco category.
“Encouragingly, despite these challenges, our growth demonstrates the success of our strategy and the strength of BAT’s portfolio.”
He continued: “For BATI an essential element of maintaining growth is the manner in which we partner with our customers, with whom our initiatives really come to life. IAADFS is a wonderful opportunity for us to showcase our intentions and gain direct customer and partner feedback which we use to maintain business momentum.”
British American Tobacco International
British American Tobacco International is the global travel retail division of the British American Tobacco Group, the world’s second largest quoted tobacco group by global market share.
In 2012, British American Tobacco International was placed equal first in the prestigious Advantage Report, a travel retail benchmark study of 42 travel retail companies across 30 countries.
Of this achievement, BATI Head of Trade Darren Eaton said: “This award represents the focus we are giving to the channel and encourages us to do even more. At IAADFS we hope to be able to take yet another step forward with our key customers.”
