Beam Suntory has launched Connemara Turf Mór, a peated Irish malt whiskey, exclusively to European travel retail.
Turf Mór is said to encapsulate the smooth taste of Connemara with a deeper, earthier character. The spirit offers aromas of fresh char with a hint of sweetness, spice and citrus.
Beam Suntory Global Marketing Director Travel Retail Michael Cockram commented: “We are proud to represent the only Irish peated whiskey in existence. The launch of a heavily peated malt for Connemara is groundbreaking for the category and Turf Mór reflects Connemara’s use of traditional techniques with a modern twist.
“The release of Connemara Turf Mór as an exclusive in European travel retail demonstrates our commitment to offering consumers new and interesting products of the best possible quality.”
Connemara Turf Mór is available now at selected European airports. It is priced at €50 for 70cl.
