FRANCE. Beauté Prestige International (BPI) has created a sweet-smelling summer paradise for Jean Paul Gaultier’s Ma Dame, Classique and Le Male fragrances, in the form of a limited-edition trio of seasonal scents. They will be available from 1 May.
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Beauté Prestige International ushers in summer with colourful limited editions from Jean Paul Gaultier and Issey Miyake | |
Inspired by the designer’s “Les Pirates” spring/summer 08 ready-to-wear collection, the bottles of Ma Dame Eau Fraîche, Classique Summer Fragrance and Le Male Stimulating Summer Fragrance have been revamped to invite consumers into a lush Garden of Eden-style environment.
The packaging features abundant flora and luxuriant flora, intermingled with multi-coloured parrots, green flamingos, birds of paradise and colourful tattoos.
The Ma Dame Eau Fraîche juice is described as a soft, summer floral reminiscent of the Ma Dame edt. It features an orange zest top note, with a hint of grenadine at the heart, complemented by raspberry and pink grapefruit.
The alcohol-free Classique Summer Fragrance opens on notes of orange blossom, enhanced by clementine and Sicilian lemon. A floral heart gives way to a base of vanilla absolute, fresh musk and vegetal amber.
The Le Male Stimulating Summer Fragrance includes “icy cool” notes of mint, ginseng and ginger waters, for an energising effect.
The recommended price point for the Ma Dame Eau Fraîche and Classique Summer Fragrance (both 100ml) is €43. The Le Male Stimulating Summer Fragrance will retail at €40 for 125ml.
In other news, BPI has unveiled the 2009 limited-edition Summer Fragrances for Issey Miyake’s L’Eau d’Issey and L’Eau d’Issey pour Homme. They too will be available from 1 May.
The colourful packaging – the work of Base Design’s Philippe Galowich – represents a break from the brand’s signature white, silver and black colour-scheme, with colourful capital letters designed to evoke the hues of a summer garden.
The original juice of both fragrances has been reworked by Jacques Cavallier. L’Eau d’Issey Summer Eau de Toilette (€43 for 100ml) features petals, rosewater and pear, teamed with peony, carnation, osmanthus and precious woods.
L’Eau d’Issey pour Homme Summer Eau de Toilette (€40 for 125ml) is a stimulating blend of yuzu and mandarin orange, cardamom, sage, vetiver and ambergris.
MORE STORIES ON BEAUTE PRESTIGE INTERNATIONAL
BPI and Miyake get heavy with Concrete fragrance – 25/02/09
BPI reiterates commitment to innovate and entertain – 28/01/09
Beauté Prestige International aims for cloud nine with new L’Eau d’Issey limited edition – 19/01/09
BPI offers musical coffrets for Christmas – 10/12/08
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