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Nivea Men has extended its best-selling Nivea Creme portfolio with a new version for male consumers. The global roll-out will begin in April.
The formula, described as light and non-greasy, is quickly absorbed, leaving skin looking moisturised and healthy, the brand maintains. It incorporates a fresh, masculine scent and is suitable for use on the face, hands and body.
Nivea Men Creme is presented in a double-embossed screw-top aluminium tin, with side-rings to allow a firm grip. The recommended travel retail price-point is about €3.20 for 150ml.
Beiersdorf Director of New Routes to Market Sigmar Werz commented: “Nivea Men understands men around the world and we have designed a product especially for them, from formula to packaging. Every man gets more confident when he feels good: we have developed a creme that is quick and easy-to-use, so the skin is replenished and looks cared for. It has never been so easy for men to look and feel great.”
