Beirut Duty Free launches Loch Lomond single malt whisky at Beirut Airport

Loch Lomond makes its debut at Beirut Duty Free with its high-class single malt whisky collection

LEBANON. Beirut Duty Free has partnered with Vintage International to introduce Loch Lomond single malt Scotch Whisky at Beirut Rafic Hariri International Airport. Vintage International is one of Loch Lomond Group’s key partners within the Middle East.

A highlight of this exciting launch is the introduction of Loch Lomond 7 Year Old Single Cask, which has been created exclusively for Beirut Duty-Free and tailored to the exacting taste profile of the retailer’s particular clientele

The launch is being celebrated with a high-profile activation featuring Loch Lomond Original, 12 Year Old and 14 Year Old.

The 7 Year Old Single Cask is an unpeated whisky made using Loch Lomond’s unique straight-neck pot stills.

Only 214 bottles were produced with an RSP of US$99 per bottle, marked with cask number 6,097, bottling year 2015 and a Beirut Duty Free-exclusive logo.

Beirut Duty Free Senior Buyer Rabih Wehbe said: “Loch Lomond – a brand that has been at the heart of the whisky industry for centuries with its unique distilling process dating back to 1772 – has landed in Beirut Duty Free.

Loch Lomond shapes, appropriately, as a monster success at Beirut Duty Free

“This activation immerses travellers into a single malt experience through tasting bar engagements, from experiencing a personalised single-cask bottling through to the core expressions from Loch Lomond Original to 12 Year Old and 14 Year Old.”

Vintage International Managing Director Salim Farhat said: “We are excited to see the Loch Lomond portfolio now available in Beirut Duty Free, both in the retail sector and in the Cigar Lounge, La Casa Del Habano. As the Lebanese are well known for their enjoyment of a good malt paired with a fine cigar, this is a win-win situation all round.

“This is a unique offering from Loch Lomond distillery and we are certain that this will be appreciated by both the Phoenician traveller and others of a discerning palate.

“We are extremely fortunate to launch and highlight this range at a time which is considered to be peak season for Beirut Duty Free due to the very large numbers of expats returning to their daily lives in the Gulf region and further afield.

The independent Scottish distiller prides itself on a unique distilling process that allows it to create rare and highly distinctive flavours.

The featured single malt whiskies are crafted using the distillery’s straight neck stills and more traditional swan neck stills, before being aged in three types of American Oak casks – bourbon, refill and re-charred.

Loch Lomond Original (40% ABV) is described as a smooth, full-bodied and easy-drinking single malt scotch whisky. The matured liquid delivers a burst of sweet honey and citrus notes with a gentle hint of smoke on the finish.

The activation includes this high-impact wraparound digital media

Loch Lomond 12 Year Old Single Malt (46% ABV) offers notes of peach and pear layered with vanilla sweetness and a gentle hint of smoke on the finish.

The 14 Year Old Single Malt (46% ABV) is finished in French Limousin oak casks, giving it a distinct spiced character. It features notes of spice apples and vanilla fudge and a gentle hint of smoke on the finish.✈

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