Russian vodka brand Beluga has created a set of special awards for retailers which aim to support Beluga sales globally in duty free.
The five duty free awards and winners are:
Beluga Best Seller Duty Free 2016 – Imperial Duty Free Heinemann
Beluga Best Seller Duty Free International 2016 – James Richardson, Tel Aviv Ben Gurion Airport
Beluga Gold Line Best Seller Duty Free 2016 – Dubai Duty Free
Beluga Best Breakthrough Duty Free 2016 – Dufry, Jordan
Beluga Best Promotion Duty Free 2016 – Dufry, St Petersburg Airport
Beluga Head of Travel Retail Victoria Leonova commented: “Beluga vodka is presented now in 225 airports worldwide and we work with most of the duty free operators. For sure, airports such as Moscow and St.Petersburg generate bigger sales volume than airports outside Russia; that’s why we created the special Beluga Best Seller Duty Free International award. We’re happy that different operators will win the prizes each year and that proves that Beluga has potential in most of the duty free shops.”
