Bentley Fragrances makes airport debut with World Duty Free Group

Brand: Bentley Fragrances

Details: Bentley Fragrances (licensed to Art & Fragrance) is partnering with World Duty Free Group (WDFG) to launch its key lines into 22 travel retail locations.

The brand’s key lines will be available in over 50 points-of-sale in travel retail

Bentley for Men Azure and the newly launched Bentley Infinite will be available in over 50 travel retail points-of-sale from 1 August, including Eurotunnel and all terminals at Heathrow Airport.

Following exclusive launches at Harrods in 2013, the Bentley fragrance range has since been rolled out across the UK domestic market. The brand also recently launched on airlines and said it has recorded strong initial sales results.

Renowned perfumers including Nathalie Lorson, Mathilde Bijaoui and Mylène Alran have helped to create Bentley’s scents.

Food & Beverage The Magazine eZine