Kreol Travel Retail has been named as official travel retail distributor for Best Food Company, a market leader in the branded nuts category.
Kreol underlined its commitment to promote and develop successful regional brands such as Best Food, whose products are already well-known throughout the Gulf Cooperation Council (GCC) region. The Best Food portfolio includes Best Nuts, Tamrah (nut-filled, chocolate covered dates) and its Pekanz range of chocolate-coated pecan nuts.
Kreol Executive Director Kreol Arakulath said: “We are thrilled to partner with Best Food and to have the opportunity to bring their high-quality, locally loved products to travellers around the world.
“Brands who do extensive research and development when it comes to their product offering are a pleasure to work with because it ensures we have some sort of a value-add to every product in the range rather than being just another nuts brand.
“At Kreol Travel Retail, we are always looking for ways to support and promote local hometown hero brands, representing them with a proper focus in what is often a neglected channel, and we are excited to work with an Emirati success story like Best Food to do just that through travel retail.”
Best Food CEO Bahjat Hasan commented: “We are very much eager to develop our travel retail business and looking forward to a successful association with Kreol travel Retail.”
