‘Affordable luxury’ lifestyle brand Beverly Hills Polo Club (BHPC) will feature new fragrances at the TFWA World Exhibition in Cannes, 1-5 October.
The brand will also introduce a new fashion and accessories boutique, with leather bags, sunglasses and watches featured along with the fragrances across two spaces at the event (Mediterranean Village, N1 & N4).
According to BHPC, its participation in the TFWA World Exhibition “marks a pivotal moment in the brand’s expansion strategy”. “This strategic move not only broadens our global footprint but also signifies our unwavering commitment to delivering exceptional products and experiences worldwide,” the brand added.
BHPC fragrances for men include Titan, with notes of lemon, grapefruit, nutmeg and ginger, followed by pink pepper, jasmine and mint and base of vetiver, patchouli, sandalwood and incense. The brand’s latest collection also includes Knight & Royale, Heritage Oud and Trophy.
Passion leads the BHPC range for women, which also includes Mystique, Elegance and Challenge. Passion opens with notes of red fruits, lychee and blackcurrant, with rose and peony on a base of sandalwood, musk and patchouli.
Inspired by the glamour of California’s Beverly Hills and polo, the ‘sport of kings’, BHPC was established in 1982.
Its active and sportswear collections, which include apparel for men, women and children, feature a horse and rider logo. The brand boasts success on domestic markets, with products featured in over 70 countries.
As reported, BHPC launched a range of sunglasses at the TFWA Asia Pacific Exhibition in Singapore earlier this year. 
