UK. Plant-based meat company Beyond Meat has partnered with travel restaurateur SSP Group to debut its award-winning Beyond Burger at 13 UK airport and train station bars this week.
Designed to look, cook and taste like an animal meat burger, the Beyond Burger will also roll out in six more SSP bars from December.
SSP’s new offering features a juicy and meaty Beyond Burger patty stacked with crunchy lettuce, tomato, onions and house burger sauce served in a bun with a side of chips.
The burger is high in protein (16g per 100g) and is made entirely from plant-based ingredients that are Kosher, Halal and vegan certified.
Its consumption ahead of traditional animal meat burgers will contribute to lowering traveller carbon footprints.
Beyond Meat UK Regional Sales Manager Food Service Steve Parsons commented: “Bringing our Beyond Burger to the UK foodservice travel sector with SSP is an important step to help even more of the UK reduce their animal meat consumption. We want to give people everywhere access to delicious and nutritious plant-based meat options.
“Whether travelling on holiday or needing a great-tasting burger after a long work commute, with a Beyond Burger, passengers can continue to eat what they love, no sacrifice required.”
SSP UK & Ireland Head of Sustainability Meredith Ford said: “We strive to offer as much choice as we can for customers across all of our outlets.
“We’re proud to be working in collaboration with Beyond Meat to do this while also supporting our target that 30% of our own-brand main meal options are plant-based or vegetarian to drive positive change across the food travel sector.”
Note: The Moodie Davitt Report publishes the FAB Newsletter, which features highlights of openings, events and campaigns from around the world of airport and travel dining.
Please email Kristyn@MoodieDavittReport.com for your complimentary subscription.