Biotherm aims to banish blemishes – 14/07/04

FRANCE. The Biotherm Homme collection has been expanded with a new range, called Acnoclean, which targets younger men with blemish-prone skin.

The trio of products comprises a cleansing foam, a transparent shaving gel and an anti-blemish care treatment.

The foam, presented in a 150ml pump flacon, features a soap-free, deep-cleansing formula complete with an anti-bacterial agent. The recommended travel retail price point is US$21.

The gel – transparent so that skin can been seen and more precisely shaved – features vitamin E for added protection. It is packaged in a 150ml tube and priced at US$18 in travel retail.

Lastly, the anti-blemish care treatment provides oil- and shine-free moisture. Its active ingredients include salicylic acid to help prevent unwanted breakouts. The product is presented in a 50ml tube and retails at US$25.

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