Biotherm bolsters anti-ageing portfolio with Blue Therapy collection

Biotherm’s Blue Therapy will begin its travel retail roll-out in September

Biotherm – which is celebrating its 60th anniversary this year – has created a new anti-ageing skin care line called Blue Therapy. It will be launched in September in travel retail doors in Europe, the Middle East, Africa and the Americas, before rolling out to the Asia Pacific region in April 2013.

The line targets the 80% of ageing signs (wrinkles, dark spots, loss of firmness) which are due to external aggressions. It contains three diverse aquatic life forms with a naturally powerful skin affinity to repair signs of ageing from foundation to surface, according to the brand.

A key ingredient is the regenerating Aphanizomenon flos-aquae (AFA) extract, derived from blue-green algae sourced from Upper Klarmath Lake, Oregon. It is fused with the skin-firming, restructuring Laminaria ochroleuca extract, obtained from a golden macro-algae which resists the wave pressure of the Celtic sea. These are complemented by Biotherm’s signature Pure Thermal Plankton extract, originally from the mineral-rich thermal springs of the French Pyrenees.

In clinical tests, after four weeks’ use, the total surface of wrinkles decreased -26%, while the length decreased -16%. Firmness and tonicity increased +15% and +29% respectively, just four hours after application. In Caucasian women, pigmentation of the lower face was reduced by -22% after four weeks of use.

The Blue Therapy line-up comprises a 30ml and 50ml Serum, plus two day creams: one each for dry and normal skins. The face of the collection is model Amber Valletta.

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