Boutique spirits distribution company Blue Caterpillar has struck a partnership with Ireland Craft Beverages that will begin with the launch of Two Stacks Irish whiskey in travel retail.
Blue Caterpillar Co-founder and CEO Michael Gebrael said the Two Stacks range’s clear brand identity will have high visual appeal on travel retail shelves. “We cannot wait to start the roll-out in travel retail Americas with our key strategic retailers,” he said.
Irish whiskey has been a popular and growing category in the US for the past 20 years. According to the Distilled Spirits Council of the United States, sales by value increased +16% to US$1.3 billion in 2021.
Two Stacks Co-Founder Shane McCarthy commented, “The perfect partnership – three words that come to mind after meeting with Michael and Christoph [Henkel] from Blue Caterpillar to discuss our global duty free ambitions.
“Not only do Blue Caterpillar have a wealth of experience within global duty free, but they also have the same mindset and hunger to work with us on our journey of bringing a true taste of Ireland worldwide.”
