SINGAPORE/HONG KONG, CHINA. Blue Chip Group is expanding the presence of its Memo Paris and Suisai brands in Singapore and Hong Kong, respectively, with two key openings with The Shilla Duty Free.
Niche fragrance house Memo Paris has launched its first standalone counter at Singapore Changi International Airport, while Japanese skincare brand Suisai is set to open in Hong Kong International Airport’s East Hall South in May.
Located at The Shilla Duty Free store in Terminal 1, the Memo Paris counter at Singapore Changi Airport marks an important milestone for the brand’s strategic expansion in the region. The counter will showcase the brand’s hero fragrances, including African Leather, Marfa and Sintra.
Memo Paris was founded by husband and wife duo John and Clara Molloy. The brand’s philosophy centres on the concept of fragrance as a journey, crafting scents inspired by global destinations and local raw materials.
The Changi launch follows the successful opening of Memo Paris at Hong Kong International Airport’s Beauty & You by The Shilla Duty Free last year, marking a new chapter in the brand’s expansion within Asia Pacific travel retail.
Blue Chip Group Managing Director Flora Lee commented: “Our ongoing partnership with Memo Paris reflects our shared vision of providing exceptional experiences in travel retail. We aim to elevate Memo Paris to a new dimension across the APAC region, connecting its craftsmanship with fragrance enthusiasts.”
Suisai, a skincare brand under Japanese beauty group Kao, is known for its facial wash and makeup removal products. With an individually packaged format, the Powder Wash face wash range is designed for frequent travellers seeking convenience and efficacy.
Blue Chip Group has previously introduced other Kao brands at HKIA. The addition of Suisai aims to enhance Blue Chip Group’s travel retail portfolio while offering travellers practical and premium skincare solutions.
Lee added, “With accessible pricing, proven effectiveness and convenience for travellers, Suisai offers an attractive proposition for those visiting Hong Kong Airport. We anticipate a strong synergy between the brand’s potential and the needs of the Hong Kong market.” ✈
Watch the YouTube video above for our full interview with Memo Paris Co-Founder John Molloy and Blue Chip Co-Founder Flora Lee. Filmed in Cannes by Romain Piotrowski.
