Top ten pastels: Bobbi Brown’s new Sandwash Eye Palette |
UK. Bobbi Brown is rolling out its summer Sandwash Collection to the travel retail channel. The limited-edition line features sheer washes of sandy colours to deliver a fresh, natural look.
Key items include the Sandwash Eye Palette, inspired by the format of Bobbi Brown’s signature Shimmer Brick compact. This contains 10 pastel eye shadow shades that can be worn alone or blended together.
Other products include a new No-Smudge Mascara, in shades of black or brown. It is said to incorporate multiple benefits, as it lengthens lashes, resists smudging, is long-wearing and water-resistant.
The new Brownie Shimmer Brick: a key item of the Beach Beauty collection |
The Sandwash Collection also features new shades of lip gloss and lip colour, with names such as petal, apricot, rose and nude.
Another new seasonal make-up collection is Beach Beauty, which focuses on sun-kissed shades. A key item is the new Brownie Shimmer Brick compact, which features five shades of pearlised pigments that work well layered over neutral and deep blush shades.
Other items include Shimmer Lip Tint SPF15 and SPF 15 Lip Shine.
In terms of travel retail exclusives, Bobbi Brown has created two new sets: one for its Shimmer Brick Eye Palette, which includes a mini eye shadow brush; and one for its Pink Face Palette (The Moodie Report.com, 9 March), which comes complete with three mini brushes.
Both sets will be on-counter in the channel from June.
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