UK. Bobbi Brown has introduced a new system of products called Customise Simplify Organise. It began rolling out in travel retail earlier this month.
 |
Customised cosmetics: Bobbi Brown’s new make-up system helps customers personalise their products |
The collection is based on Brown’s belief that make-up should be quick and easy, with a streamlined routine taking as little as five minutes to complete.
She explained: “All of the products that I offer are designed for the way real women use make-up and approach beauty. They’re easy to use, always flattering and can be as subtle or dramatic as a woman wants.”
The new line is said to feature clean, wearable make-up shades and formulas that work for all women, customisable make-up palettes and sleek make-up bags that organise the essentials at home and on the move.
Key items include a limited-edition Foundation Stick Compact. This is the first time Bobbi Brown’s stick foundation has been offered in compact form. The compacts feature pans with clear, protective covers, and can be popped out and inserted into the brand’s customisable palettes.
These are complemented by limited-edition Lip Quads, also presented in compact form to fit the customisable palettes. Each compact features four matching shade combinations said to be hand-picked by Brown herself.
Bobbi Brown’s Shimmer Blush Collection has been extended with two new shades (Pink Coral and Plum Wine), to give cheeks a soft, shimmering glow. Again, the shades can be used individually, or assembled into the customisable palettes.
The collection is completed with a handy cosmetic bag, sized to fit all the brand’s palettes. It includes three essential, everyday brushes: a Mini Foundation Brush, a Mini Lip Brush with protective cap and a Mini Eye Shadow Brush.
MORE STORIES ON BOBBI BROWN
Bobbi Brown goes Platinum for spring – 09/04/09
Bobbi Brown unveils new Makeup Manual – 04/02/09
Bobbi Brown invites travellers to get Nude and Metallic – 08/09/09
Bobbi Brown offers Mauve make-up for autumn – 30/07/08
[comments]
