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Boru’s new look is described as a tribute to the brand’s heritage and quality with a contemporary, stylish twist |
IRELAND. Premium Irish brand Boru Vodka will unveil its new-look packaging at the TFWA World Exhibition next month on the Bord Bia stand (Stand number: Mediterranean Village N17).
Other brands on the stand will include Knappogue Castle and Clontarf Whiskey, Celtic Crossing Liqueur and Brady’s Irish Cream Liqueur.
Awarded a gold medal in the 2007 San Francisco World Spirits Competition, Boru Vodka is the largest selling brand of Castle Brands, an emerging developer and marketer of global premium branded spirits.
Handcrafted in small batches in the most westerly distillery in Europe, Boru Vodka is made from pure grain and Irish spring water. It is then five times distilled and filtered through ten feet of Atlantic Irish oak charcoal, resulting in a smooth and crisp taste.
The new packaging is described as ‘a tribute to the brand’s heritage and quality with a contemporary, stylish twist’.
Building on Boru’s traditional black and silver palette, London design firm Claessens International created a bolder, sleeker, crystal-clear bottle in line with the brand’s positioning. Boru is targeted at upmarket 30-45 year olds with a 55% female bias.
The new presentation will be launched in global travel retail in October and November. It will be available in 350ml, 700ml and 1 litre sizes. Also available will be the Boru Trinity 600ml, the Boru Mini Trinity 150ml and the 700ml flavoured range.
Castle Brands Area Manager Robert Connolly said: “Since its introduction in April the new-look bottle has already proved extremely popular in the US and is now well positioned to become a category leader.”
Boru has also secured travel retail listings throughout Europe, Asia and the Middle East.
For trade enquiries contact Robert Connolly, Castle Brands Spirits, tel: +353 1 607 7110, fax: +353 1 667 4821 or e-mail: rconnolly@castlebrandsgroup.com. Visit www.castlebrandsinc.com.
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