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The Bombay Sapphire Laverstoke Mill limited edition decanter |
Bacardi will release limited edition Bombay Sapphire decanters and gift packs next year to mark the opening of the brand’s new Laverstoke Mill distillery.
The two new packs – the Bombay Sapphire Laverstoke Mill limited edition decanter and the Laverstoke Mill limited edition gift box – will be available in in select travel retail markets globally.
Both limited edition packs are decorated with an illustration by award-winning British illustrator Si Scott, including features of Bombay Sapphire and Laverstoke Mill. These range from the 10 exotic botanicals with which the gin is infused, to the copper stills and the River Test which runs through the Mill.
The illustration also references the sustainable way in which Laverstoke Mill has been restored, featuring carp in the river and kingfishers, which have made their home at the site.
The decanter pays homage to the history of the gin whilst maintaining the iconic blue colour which is now synonymous with Bombay Sapphire. The bottle is decorated with a ceramic rendering of Scott’s illustration and the stopper, bottleneck and metal band are inspired by the two intertwining glasshouses which will sit at the heart of the distillery at Laverstoke Mill.
The gin is bottled at 49% abv and will be priced at approximately US$160.
The gift box includes a magnifying glass which consumers are invited to use to explore Scott’s elaborate illustration. Consumers who uncover five key historical dates hidden in the illustration will be eligible to enter a competition online to win one of the limited edition decanters. It will be priced at approximately US$35.
“This beautiful limited-edition decanter is another example of how, as the number one gin in travel retail, Bombay Sapphire is continuing to lead the way in the premiumisation of the gin category,” said Bacardi Global Travel Retail Global Marketing Manager for Whisky and Gin Richard Cuthbert.
“It’s the step change Bombay Sapphire made when it first launched so it’s appropriate that as we commemorate the opening of Laverstoke Mill, a landmark occasion in the history of Bombay Sapphire, we continue to change the way people think about gin.”
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Both the decanter and gift box (above) celebrate the new Bombay Sapphire distillery |
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