SWITZERLAND. Bonardo Travel Retail has extended the innovative So”¦? Fragrance with Attitude collection with two new items.
The range is said to be performing well in its UK home market, and in other countries including Canada, Saudi Arabia, Australia, Ireland and Scandinavia.
In 2004, it even scooped a prestigious CosmoGirl award, according to Bonardo. Against some keen opposition from Glow by JLo (Best Looking bottle), Ralph (Best Summer Scent) and Chanel Chance (Sexiest Scent) the CosmoGirl readers voted So”¦? their best overall fragrance.
For 2005, So”¦? is offering a range to appeal not only directly to its core teen market, but also to adults buying for that segment.
To capitalise on the teen teddy bear trend, there is a special presentation of the So”¦? Kiss Me 50ml edt, complete with a cute So”¦? Kiss Me teddy bear (above).
The other key item is a So”¦? What Jeans Bag, containing an edt, body lotion and body fragrance (right).
In 2005 Bonardo Travel Retail has secured additional listings for the fragrance line from My Travel, Thomas Cook Airlines, BMI Charter, Dufry, Kappé, Viking Line, Silja Line, Hoverspeed and Brittany Ferries.
One major customer commented at the end of last year: “So..? fragrances are achieving a turnover close to some fine fragrances, which is good as the prices are not the same at all.”
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