Bouton, the premium sterling silver jewellery brand from Buckley Jewellery, will present its newly launched Riviera collection at the IAADFS Duty Free Show of the Americas this March.
Riviera, along with the Joie collection launched last year, will be key focuses for Buckley Jewellery at the Orlando show.
The Joie collection has been performing well since its launch, the company said, with Bouton outselling its closest brand competitors in some of its top retail locations in the UK over Christmas.
In the Americas, Bouton recently completed a successful trial in World Duty Free at Los Cabos International Airport in Mexico. It also has a presence with Canada Duty Free and Caribbean Duty Free.
New Bouton Riviera collection for Spring Summer 2014
Riviera, Bouton’s new bracelet collection for Spring Summer 2014, draws inspiration from summer afternoons by the sea. Offering a lighter alternative to leather, the collection is made from premium silicone, a material that is said to be a growing trend within the jewellery category.
 |
Made from premium silicone material, Bouton Riviera offers a lighter alternative to leather |
The bracelets come in the latest fondant blue-grey colour as well as classic cream and black. The accents on the bracelets include cat’s eye and simulated stones set in sterling silver with 18-carat gold and rose gold plating.
Designed as a stacking accessory, the Riviera bracelet can be layered with a watch or worn together with pieces from the Bouton Joie collection.
Bouton Riviera will be available in stores from March 2014, with recommended retail prices starting from £95.
Bouton Joie Collection
Bouton’s sterling silver Joie Collection is said to be inspired by “the joie de vivre moments celebrated in life”. Described as a symbol of the bonds that are created and celebrated throughout life, the collection comprises interwoven tiny chain-links and delicate balls fused together into one bond.
 |
The sterling silver interwoven chains and balls are fused together in a selection of gold, rose gold or cool black rhodium which creates a glistening effect with the movement of the wrist |
These are fused together in a selection of gold, rose gold or cool black rhodium which creates a glistening effect with the movement of the wrist.
A magnetic clasp and Bouton’s signature simulated diamond pavé stones set onto the classic Bouton button or a delicate ring complete the look with a dash of sparkle.
The collection features both dainty and chunky bracelets and statement necklaces in different fusion details.
The Joie collection is available at recommended retail prices ranging from US$64 to US$510.
IAADFS Duty Free Show of the Americas
In addition to Bouton’s Riviera and Joie collections, Buckley Jewellery will also be unveiling at the Orlando show an exclusive 100 Facet Bouton Cut Solitaire set, comprising a pendant, earrings and ring set on silver with rhodium plating.
The highlight is a solitaire cut which, thanks to the 100 light reflecting facets, is claimed to have nearly twice the brilliance/sparkle of a regular brilliant cut diamond.
