Bouton secures major World Duty Free listings in UK airports

The World Duty Free range features about 45 skus, including the signature Button collection

Bouton, the premium sterling silver British jewellery brand from Buckley Jewellery, is launching into World Duty Free this month.

The brand will be sold at Heathrow Terminal 5 and Birmingham Airport, and will launch into Gatwick’s newly renovated duty free shopping area and Heathrow Terminal 3 from next month.

The collection includes a range of sapphire inspired premium cubic zirconia pieces

The Bouton range at World Duty Free will feature around 45 skus, including the signature Button collection and a range of sapphire and ruby inspired premium cubic zirconia collections.

The recently launched British sterling silver brand uses a button inspired clasp that is featured across many pieces in the collections and is also the signature fastener on necklaces and bracelets. The clasp has been designed to be both beautiful and functional, adding a design feature unique to the brand’s jewellery, the company said.

Bouton Brand Director Sam McDermid commented: “We are excited about the new partnership with World Duty Free. Buckley Jewellery has seen a massive success in World Duty Free globally and I am confident Bouton with its premium sterling silver offering and luxurious packaging will follow suit.”

About Bouton

Bouton is a range of fine sterling silver jewellery using high quality cubic zirconia crystals in natural gem colours, which are handset using master set using the Bouton micro pave technique.

Created by Adrian Buckley of Buckley Jewellery, a leading UK costume jewellery manufacturer, the Bouton range includes rings, earrings, pendants, bracelets, charms, necklaces and cufflinks.

The inspiration behind the signature Bouton button comes from the important role buttons have played in fashion and jewellery throughout the centuries, the brand explained. The prestigious Guild of Button makers were born in Paris in the 13th century and by the 18th century Louis XIV had set the fashion for intricate buttons of precious metals and jewels.

Prices range from £35 to £495, and the company offers a two-year international warranty on all of its jewellery.

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