BPI and Issey Miyake marry water and wood – 16/12/09

FRANCE. Beauté Prestige International (BPI) is to continue its strategy of innovation and unpredictability, with new wood versions of its L’Eau d’Issey and L’Eau d’Issey pour Homme fragrance classics. The limited editions will be available from next March.

Issey Miyake is known for his belief that “materials for clothing are limitless. Anything can become clothing”. From this desire to sculpt, alter and recompose came the inspiration to create for spring 2010 fragrance bottles in an unexplored matter.

L’Eau d’Issey Fleur de Bois is presented in a pinkish-grey aged wood flacon, topped with a white metallic cap. The juice has also been reworked by Jacques Cavallier, and now features notes of rose essence, mimosa absolute, freesia, cedar and amber.

The fragrance is available as a 75ml and will retail at around €62.

L’Eau d’Issey pour Homme – Edition Bois features the original juice and is packaged in a wood bottle of natural brownish tones, topped with a silver cap. It will retail at around €49 for 100ml.

The wood for the flacons is sourced from sustainably managed forests. Beech wood was chosen, because its even veins and fine grain make it easy to work with.

The wood arrives untreated, so it can be hollowed out and cut to take the shape of the bottles. They are then wire-brushed to accentuate the relief of the veins, like driftwood. The last stage is polishing, followed by the application of a coloured patina and varnish.

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