QATAR. Qatar Duty Free yesterday unveiled an expanded premium beauty space at Hamad International Airport.
The Moodie Davitt Report Founder & Chairman Martin Moodie and Brands Editor & Digital Marketing Manager Hannah Tan-Gillies were on location for the debut of the new zone, which features a stellar line-up of renowned beauty brands and travel retail-first releases.
Click on the YouTube icon to watch Martin Moodie’s walkthrough clip of the new multi-brand beauty space at Qatar Duty Free
Qatar Duty Free is building towards this year’s FIFA World Cup Qatar 2022 – which kicks off in Doha on 20 November – and the opening of Hamad International Airport’s (HIA) much-anticipated expansion with a flurry of store openings and innovations in the existing South Node Plaza.
The extended beauty space, exclusively revealed to The Moodie Davitt Report, features several top makeup, skincare and fragrance brands.
LVMH brand Makeup For Ever, L’Oréal Group-owned L’Oréal Paris and SkinCeuticals all feature in striking branded areas and gondolas.
A life-sized silhouette of SkinCeuticals’ serum bottle is the star feature of the SkinCeuticals brand area, which puts its C E Ferulic, Phloretin CF and Silymarin CF hero serums in the spotlight. The SkinCeuticals area also highlights the brand’s reputation as ‘The Antioxidant Authority’ by emphasising its ‘Prevent, Correct, Protect’ ethos.
Sister brands Cle de Peau Beauté and Shiseido each feature in their own elegant branded back walls. Shiseido is offering its Future Solution LX, Vital Perfection Lifting & Firming Cream, Ultimune Power Infusing Concentrate and Benefiance Anti-Wrinkle lines. Meanwhile, Clé de Peau Beauté’s Key Radiance Care Trio is the star of the Japanese beauty brand’s back wall.
La Prairie is showcased in a premium silver-toned space, highlighting its Pure Gold Radiance Collection and Skin Caviar Nighttime Oil innovations. Both lines were the subjects of recent Moodie Davitt Spotlight Series eZines.
Guerlain occupies a golden branded area and offers its complete, makeup skincare and fragrance lines. Guerlain’s L’Art & La Matière, Les Absolus D’Orient and Aqua Allegoria fragrance lines are on full show, alongside the Abeille Royale skincare range.
A separate gondola showcases Guerlain’s complete makeup collections, including Rouge G, Kiss Kiss Bee Glow, L’Essentiel Foundation and the Terracotta Bronzer.
The Estée Lauder Companies-owned luxury skincare brand La Mer is shining the spotlight on its ‘Little Luxuries’ travel collection and its hero Crème de La Mer, The Concentrate, The Eye Concentrate, The Revitalizing Hydrating Serum and The New Treatment Lotion product lines.
The soon-to-be-revealed Chanel space serves as an extension of the brand’s existing fragrance space in the South Node. Back wall displays currently offer the luxury house’s makeup, skincare and fragrance lines.
A central pillar serves as a spotlight for seasonal offers. A rotating roster of beauty brands will be featured at the high-profile space. At present, it is displaying products from Helena Rubinstein and Fresh, the latter making a striking debut here.
Qatar Duty Free is currently the only Middle East travel retailer to house makeup brand Pat McGrath Labs. Launched in 2015 by the famed make-up artist, the brand became the biggest selling beauty launch in Selfridges’ history in April 2019.
Celebrity-led beauty brand Fenty Beauty, owned by Barbadian singer/songwriter Rihanna, is another travel retail-first brand featured in the existing beauty space.
Look out for our wider report on other recent or forthcoming introductions at Qatar Duty Free. And click here for our exclusive report on this week’s opening of the superb Louis Vuitton boutique, a high point in multiple ways for retailer, brand and a certain beloved mascot called Vivienne.
Our editorial series will culminate in coverage of the inauguration of the airport expansion later this year, timed to precede the FIFA World Cup Qatar 2022.
