Leading eyewear company FGX International Inc has announced American television, motion picture, Broadway star and author Brooke Shields as the new face of Foster Grant.
The advertising campaign was shot in Los Angeles by director and photographer, Dave Myers, and launches nationwide this fall.
In a nod to the brand’s history, the campaign will feature the “˜Who’s that behind those Foster Grants?’ tagline, which was recognised by Advertising Age as one of the Top 100 Advertising Campaigns of all time, FGX said.
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Brooke Shields: “I’m so honoured to become a part of the Foster Grant family, and to work in this next chapter of the brand’s storied history” |
“FGX is delighted to announce our working partnership with Brooke Shields,” said FGX International CMO Gina Lazaro.
“Brooke’s wide-ranging appeal and natural beauty make her a perfect fit for the Foster Grant brand, helping us to expand the brand’s history of working with the most well-respected, talented, and brightest Hollywood stars. We could not be more thrilled to add her to the list of exceptional talents whose names have answered the age-old question, “˜Who’s that behind those Foster Grants?'”
The campaign will include television commercials, print ads and in-store signage for the Foster Grant sunglasses and reading glasses collections. All ads will also be viewable on FosterGrant.com and on the Foster Grant social media sites. FGX has invested millions in consumer advertising for its collection of sunglasses and reading glasses in 2013.
“I’m so honoured to become a part of the Foster Grant family, and to work in this next chapter of the brand’s storied history,” said Brooke Shields. “The “˜Who’s that behind those Foster Grants?’ tagline is such a recognisable piece of pop culture, and I’m excited to help bring it to life again in partnership with the Foster Grant team.”
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