Brown-Forman has revealed a 100% recycled bottle for Jack Daniel’s Tennessee Whiskey exclusively for airlines.
Made from 100% post-consumer recycled (PCR) plastic, the new packaging will replace the existing 15% PCR bottle across all US carriers, beginning with Delta Airlines in late summer 2023.
The move marks a step forward in the drinks company’s sustainability goals.
Brown-Forman Vice President, Managing Director Global Travel Retail David Rodiek said: “The Jack Daniel’s 50ml 100% PCR bottle initiative is part of Brown-Forman’s broader commitments to environmental responsibility and highlights our ongoing efforts to reduce our environmental footprint and promote a circular economy.”
The updated packaging is seen to reduce the use of first-use plastic material by up to 220 tonnes annually across all US domestic transportation sales of Jack Daniel’s Tennessee Whiskey 50ml.
In addition, the new airline-exclusive packaging will reduce greenhouse gas emissions by about -33% for the primary package when compared to the existing package.
Brown-Forman Director of Global Environmental Sustainability, Global Supply Chain and Technology Andy Battjes said: “Increasing the PCR content of our packaging is an important piece of Brown-Forman’s sustainable packaging strategy. We anticipate extending the use of 100% PCR plastic to other products and package formats in the future.” ✈
