ITALY. Italian luxury fashion house Brunello Cucinelli has opened a standalone boutique at Milan Malpensa Airport with support from luxury consultancy 2.0 & Partners. It is located in Terminal 1.
The directly operated store offers a curated assortment of Brunello Cucinelli’s menswear and womenswear apparel, footwear and accessories lines.
The store blends timeless and minimalist motifs to create an atmosphere of calm amid the busy airport. The store’s muted colour scheme and elegant layout was chosen to accentuate the brand’s ‘quiet luxury’ aesthetic. It displays the collections in a gallery style, inviting travellers to discover the brand, touch fabrics and try on key pieces.
2.0 & Partners Executive Vice President Marco Passoni commented: “The new Brunello Cucinelli store at Terminal 1 in Milan Malpensa Airport is a perfect example of delivering an elevated luxury experience in the travel retail environment.
“From the classic styling of the store, which reflects the brand’s aesthetic, to the striking and eye-catching colour scheme creating differentiation for the passing shopper, this is travel retail luxury delivered in the right way.
“We at 2.0 & Partners are always delighted to see excellence delivered by our partners; welcoming shoppers into their brand world with an oasis of luxury away from the bustle of the airport.” 
