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Re-launched this year are Bruyerre’s Le Délicieux 100g tablets containing pralines with nuts in gift packaging |
SWITZERLAND. Luxury Belgian chocolate brand Bruyerre marked its first presence at the TFWA World Exhibition with a display of its gifting innovations, including bouquets of roses made entirely from chocolate. Bruyerre is represented in travel retail by Francis and Renia Beylemans of Swiss-based agent Francis Selection.
For travel retailers, Bruyerre produces triangular-shaped destination packs (180g) with pictures of city landmarks on the front, which can be easily changed to show any city. “The Prague version is selling very well,” Francis Beylemans told The Moodie Report in Cannes.
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Company symbol: This truck-shaped tin box is filled with a selection of Bruyerre’s best-sellers and new creations | |
Also on show were 250g rectangular gift boxes presented in burgundy and gold colours containing all dark, no alcohol and assortments. Ballotins in 175g are also available.
A 250g tin presentation in the shape of Bruyerre’s famous branded delivery van and a tin money box are among the reusable gift items.
Bruyerre’s innovative rose stems – edible versions of real flowers – are made from milk, dark, white and raspberry chocolate. The rose flowers without the stems are also available in 180g triangular gift boxes.
Still on the love theme, chocolate hearts come in 75g red heart tins.
Re-launched this year are the company’s Le Délicieux 100g tablets containing pralines with nuts in square-shaped gold and burgundy coloured packaging.
The array of gifts also includes a three-tier Carpe Diem box of pralines, which can be reused afterwards as a jewellery box; and the La Cabosse cylindrical gift box with a picture of the Bruyerre delivery van on the front.
For gourmets, there are Lolla chocolates with foie gras (frozen with a shelf-life of six months), presented as two chocolates in a black and gold box; and Figue chocolates containing fig marmalade and foie gras.
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New chocolate brand for travel retail: The Me to You gifting brand appeals to pre-school toddlers, teenagers and adults |
Me to You: A new chocolate brand in travel retail
In other news, Francis Selection is now representing the Belgian chocolate brand Me to You, which is new to travel retail. The brand has specific gift packaging and is designed to be bought by adults for children.
According to the brand’s data, Me to You has a registered fan base of 360,000 people and counts more than 350,000 website hits per day.
Available in over 70 countries worldwide, sales to date have generated over US$2.5 billion. In December 2008, the brand ran its first TV advertising campaign in the UK.
The gifting brand is said to appeal to pre-school toddlers, teenagers and adults.
The chocolate range for 2009-2010 consists of an Everyday range, including boxed chocolates and ballotins in
220g and 110g, and chocolate bars in milk, dark and white versions. Also available are products for special occasions such as Valentine’s Day, Easter and Christmas.
For details, contact Francis Beylemans or Renia Beylemans, Francis Selection, Nestléstrasse 10, CH 6330 Cham, Switzerland, tel/fax: +41 41 780 95 22, or e-mail fbeylemans@francis-selection.com Visit www.bruyerre.be
MORE STORIES ON BRUYERRE AND FRANCIS SELECTION
Bruyerre to celebrate its centenary in Cannes – 08/09/09
Bruyerre gets ready for its first travel retail airing – 16/04/09
