Josh Whitehouse, and his Burberry heritage trench coat, star in the advertising campaign which tells the story of a couple’s steamy weekend in London |
Burberry has released the latest addition to its men’s fragrance offer, Mr. Burberry.
Taking its cue from the iconic British-made Burberry Heritage Trench Coat, Mr. Burberry was created by perfumer Francis Kurkdjian in collaboration with Burberry Chief Creative and Chief Executive Officer Christopher Bailey.
The fragrance is described as a “combination of classic scents of British perfumery with unexpected ingredients”. A sensual herbal woody eau de toilette, it has top notes of crisp zesty grapefruit over a base of earthy vetiver and smoky guaiac wood.
Signature design details from the black heritage trench coat appear on the bottle. The weighted cap references horn-look buttons and a hand-tied knot in English-woven black gabardine sits around the neck.
The TV and print advertising is an all-British affair, underlining Burberry’s patriotic pride. Oscar-winning director Steve McQueen shot the campaign which features actor and musician Josh Whitehouse and model and actress Amber Anderson, with a soundtrack by Mercury Music prize winner Benjamin Clementine.
The Mr. Burberry range will also include an aftershave splash, a face moisturiser and a beard oil.
In other Burberry news, Downton Abbey and Cinderella actress Lily James has been named as the new face of My Burberry. Her first appearance for the brand will be in August with the launch of My Burberry Black fragrance.
The black knot around the neck of the bottle is made from English-woven gabardine: a fabric invented by Thomas Burberry over 100 years ago |
