UK. Bushmills Irish Whiskey has released a 23 Year Old Madeira cask-aged single malt – a new addition to the Causeway Collection – as a travel retail-exclusive.
It is available from 29 May only through Avolta’s World Duty Free stores at Heathrow Airport for one month, and the expression will later be released to Avolta outlets worldwide.
It carries an RRP of US$507/€440/£390.
Bushmills’ Causeway Collection releases feature some of the rarest cask single malt cask finishes in the world.
The edition has been exclusively matured in Madeira fortified wine oak casks for 23 years and hosts a cask strength ABV of 53.8%.
To mark the launch, Bushmills is conducting sampling and gifting activities in the World Duty Free store at Heathrow Airport T3.
The brand owner is also hosting a competition offering travellers the opportunity to celebrate the release of the 23 Year Old Madeira Cask this coming Father’s Day. Each purchase of a Causeway Collection 23 Year Old Madeira Cask enters the passenger into a dip draw for a miniature bottle of one expressions from previous Causeway Collection releases.
Prizes will be awarded on an instant win basis while stocks last.
Avolta Global Head of Liquor David de Miguel said: “We are thrilled to offer passengers visiting our World Duty Free stores at Heathrow Airport this month-long exclusivity of the limited-edition Bushmills 23 Year Old Madeira Cask. Bushmills’ Causeway Collection consistently generates a great deal of excitement among our customers, so we are eagerly anticipating the unveiling of this new expression.”
Bushmills Master Blender Alex Thomas said: “I wanted to share something truly unique for our partners at Avolta. I chose this single malt aged exclusively in Madeira casks for its distinct profile, bursting with summer fruits, sweet peach and roasted nuts.”
She explained the time-honoured expertise of generations of Bushmills whiskey-makers, past and present, that have influenced this latest expression: “Each decision – from the cask selection and seasoning process, to the bottling and packaging – is testament to our restless pursuit of perfection and determination to delight consumers with ground-breaking and prestigious single malt whiskeys. Having spent 23 years maturing in Madeira casks alone, I’m confident this one will be hugely popular. Its luscious sweetness is basically summer in a glass.” ✈
