Travel products specialist Cabeau will showcase its Evolution S3 pillow at the upcoming TFWA World Exhibition (Yellow Village, E39).
Cabeau noted “very healthy” travel retail growth in the first half of 2018. The company put its success down to the brand’s expansion into the cruise ship market and to a new global contract with Lagardère Travel Retail.
“The introduction of the Evolution S3 pillow also played an important part in the company’s growth trajectory… it is on track for a record year,” the company said.
Cabeau Founder and CEO David Sternlight said: “We’ve experienced monumental growth this year. Exploring new channels, creating new products and signing global partnerships is the right path for us to follow to ensure we fortify our position as a world leader in comfortable travel products.
“We strive to stay one step ahead of our competitors, and the launch of our Evolution S3 pillow earlier this year strengthened both our portfolio as well as reputation as a company which delivers on travel made better.”
The Evolution S3 takes its name from a new seat strap system (S3) which attaches to the airline seat to keep the wearer’s head from falling forwards or sideways. Cabeau said the Evolution S3 combines the brand’s ergonomic design with hi-tech features and fabrics.
Cabeau noted recent consumer research which indicated that 77% of travellers reported neck pain during a flight and 72% of frequent fliers indicated difficulty staying asleep.
“These findings illuminated a need for better head and neck support, a factor accomplished by the introduction of the revolutionary head-rest wings on Evolution S3,” the company added.
