Cacharel has extended its Amor Amor fragrance franchise with a new scent, Amor Amor In A Flash. It is being launched into travel retail this month.
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The fragrance concept aims to tell the story of love at first sight, as a young couple get together at an evening beach party.
The oriental juice, composed by Firmenich’s Pierre Negrin, opens on notes of mandarin and apricot, giving way to a heart of red apple and caramel. The base blends cinnamon and vanilla.
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The original Amor Amor flacon has been updated with a neon pink colour-scheme, and is decorated with the brand’s emblematic rose, this time drawn in metallic tones, and grasping a silver heart.
The advertising film, shot by Jean-Baptiste Mondino, aims to depict “a festive world filled with freedom”. Models Hanna Wahmer and Francisco Lachowski find each other in a “flash of love”, to the backdrop of an electro soundtrack created by the director’s daughter Mahaut Mondino.
[houseAd5]
