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Pictured here on the memorable Frontier Awards night is Francis Beylemans (left) and Chocolat Café-Tasse CEO Rashmi Barchha Photo by Salina Christmas |
BELGIUM. The Café-Tasse Travel Box was voted surprise winner of the Star Product of the Year at the 2006 Frontier Awards last week in Cannes.
The Belgian Chocolat Café-Tasse brand is handled in travel retail by the highly experienced industry veteran Francis Beylemans, who runs duty free agency Francis Selection.
After his win, an over-the-moon Beylemans told The Moodie Report: “We have been working on this product for more than three years.
“This award validates our belief in this product and I hope it also validates my selection of products, after which I named my company Francis Selection.”
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Francis Beylemans, photographed at this year’s TFWA Asia Pacific show in May with the 450g Travel Box |
In other news – released just before the Frontier Awards were held – Brussels Airport travel retailer Belgian Skyshops introduced an additional eight items from the Chocolat Café-Tasse range.
The new listings comprise dried fruits and real roasted Peaberry coffee beans from Costa Rica.
Commenting on the revenue generation achieved by Chocolat Café-Tasse at Brussels Zaventem Airport, Beylemans told The Moodie Report: “Take eight products x 7cm shelving = 56cm, selling more than 1,500 units per month and generating an additional income of more than €9,000 per month. This is a hit… who does better per square cm?”
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The Café-Tasse display at Belgian Skyshops in Brussels Airport |
Pictured left is the on-shelf display at Belgian Skyshops in Brussels Airport.
The Francis Selection product portfolio
Francis Selection distributes the following brands:
BELGIAN CHOCOLATES
The company has gained the exclusive worldwide rights for Café-Tasse (www.cafe-tasse.com) and Chocolats du Monde.
It is a distributor/agent for Corné Port Royal (www.corne-port-royal.be).
In addition, the company distributes Starbrook Airlines Chocolates in Belgium, the Netherlands and Germany.
BELGIAN SPECIALITY BEERS
Francis Selection has the worldwide duty free distribution rights for:
Trappist Westmalle (the number one Trappist beer in Belgium), Trappist Orval, Trappist Achel, Brouwerij Haacht (Abbey Tongerlo & Primus beer), Bavik (Petrus & Wittekerke) and Corsendonk Christmas beer, including Belgium and Belgian Sky Shops.
The company offers gift packs for the five Trappist Breweries – Westmalle, Orval, Chimay, Rochefort and Achel – in Belgium as well as Duvel Moortgat, Abbey Corsendonk beer and Grimbergen.
Francis Selection sells the 4 x 33cl plus glass, 6 x 33cl plus glass, 0.75cl bottles (with cork like Champagne), magnums (1.5 litre bottles) and the unique, largest-in-the-world jeroboam three-litre bottles of Chimay and Corsendonk.
For details, contact Francis Beylemans, Francis Selection GmbH, Nestléstrasse 10 – CH 6330 CHAM, Switzerland, tel:/fax: +41 41 780 95 22, e-mail: fbeylemans@francis-selection.com
MORE STORIES ON FRANCIS SELECTION/CAFE-TASSE
Beylemans spells out Café-Tasse proposition – 31/05/06
Francis aims to make life simple with his Selection – 24/02/06
