Calling all Educathletes: The Great Travel Retail Educathlon set to begin

INTERNATIONAL. The Moodie Report Great Travel Retail Educathlon takes place this weekend (28-30 June), with individuals and teams from around the world preparing to raise vital funds for educational charities.

Already this year’s event has raised over US$140,000 with the final amount set to rise much higher.

Participants from the travel retail industry can complete 7k on any of the chosen days in any location in the world, in support of a range of five charities (see below).

The Educathlon is the 2013 follow-up to the hugely successful Moodie Multi-National Marathons of the past two years. But in a new twist, athletes can complete the distance by any means at all – including walking, running, cycling, swimming, flying, ballooning, rowing, surfing, triathloning or other activities – the more creative the better.

Note: Charities to benefit from the Educathlon are:

SOS CHILDREN’S VILLAGES, Brazil – nominated by Dufry
ALIA PRIMARY SCHOOL, Bahrain – nominated by Aer Rianta International-Middle East
LOTUS FLOWER TRUST, India – nominated by World Duty Free Group and Women in Travel
KARATAS VILLAGE SCHOOL, Turkey – nominated by The Nuance Group

As previously reported, the Educathlon got off to a spectacular early start last weekend as nearly 3,000 Dubai Duty Free staff plus senior managers took part in a 7k walk and run for charity at the Dubai Autodrome.

(Above) Dubai Duty Free President George Horan addresses the spectacular turn-out by staff and management of the Middle East travel retailer
Easy Rider: Dubai Duty Free Executive Vice Chairman Colm McLoughlin supported The Great Travel Retail Educathlon in inimitable style
Dubai Duty Free Senior Vice President – IT and Logistics Ramesh Cidambi with intrepid members of the retailer’s Travel Retail Educathlon team. Note the specially made T-shirts provided by Dubai Duty Free for all participants

Meanwhile Team Moodie (pictured below), wearing sunglasses from official sports sponsor Oakley, on Monday completed the 7k by kayaks, rowing from Brentford Locks outside Moodie International’s UK headquarters 3.5km upstream, and finishing the downstream, downwind section in style. Please visit to make a donation.

Next week we’ll publish a round-up of the incredible and innovative efforts being mounted by other industry companies and individuals around the globe to complete the challenge and help the educational causes that underpin this year’s event.

Up the creek with a paddle: (Left to right) Team Moodie’s Rebecca Mann, Helen Pawson, Matt Willey, Rahul Odedra, Joanna Puckett
(Right to left) The appropriately named Victoria Bowskill, Ying Wei, the even more appropriately named Ed Lake and Genevieve Knevitt make their way upstream under the watchful eye of the organiser’s river guide
Team Moodie gather for the challenge outside London HQ – ‘The Old Pumping Station’
Taking a well-earned half-time break at The Fox pub by Hanwell Locks (see below)
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