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The Eternity anniversary ad, shot by Peter Lindbergh |
Calvin Klein Fragrances has unveiled the ad visual that will promote the 25th anniversary of its Eternity Calvin Klein masterbrand. As previously reported, the brand has created a limited-edition duo, in silver metallic packaging, to commemorate the milestone.
Calvin Klein Fragrances will reissue the classic 1995 Eternity ad campaign, featuring the brand’s original face, model and maternal health advocate Christy Turlington Burns, who represented Eternity until 2006.
Shot by photographer Peter Lindbergh, the 1995 Eternity visual features Turlington Burns and model Mark Vanderloo in a romantic embrace on a beach – with wedding rings clearly visible. The creative will return in leading print publications this May in the USA, Canada and UK, but will be updated with the new Eternity Calvin Klein 25th Anniversary Edition bottles.
Cast in a sleek, silver metallic finish and filled with the original juices, the anniversary fragrances were introduced at retail last month. The original Eternity campaign video will also be reissued for digital and in-store marketing, and will complement the refreshed print advertising with the same extended version of the 1995 tagline – “Time can’t touch us. Celebrating 25 years.”
“For 25 years, Eternity Calvin Klein has remained a top-selling global fragrance brand,” noted Coty Prestige Senior Vice President of American fragrances Steve Mormoris. “Its beloved advertising campaigns are a part of popular culture and are still as relevant today as they always have been.”
Calvin Klein CEO Tom Murry added: “Like the iconic Eternity Calvin Klein fragrance, Christy is intertwined with the historic legacy of the house. It could not be more fitting to celebrate the eternal spirit of the fragrance and its silver anniversary, than with the original campaign imagery and Christy, who has enduring and endless ties to the brand.”
