SWITZERLAND. Unilever Cosmetics International/UCI (whose brands/licenses were recently acquired by Coty with a view to integrating them into its Lancaster Group portfolio) has formally unveiled the latest additions to the Calvin Klein Obsession brand: Obsession Night.
The line comprises one masculine and one feminine fragrance. UCI began a soft launch of Obsession Night for Men in February, in the US, Latin America and Canada.
It will be launched globally, in tandem with Obsession Night for Women, from August.
This latest flanker duo has been created to refresh the Obsession franchise, and entice new, younger consumers to the brand.
In line with the original Obsession’s provocative positioning, the new additions are described as raw, potent, powerful, mysterious and seductive.
The masculine juice opens on top notes of pear, silver armoise and cardamom, leading to a heart of Black Suede, nutmeg and musk. The base is a blend of vetiver, patchouli and vanilla.
The feminine juice, a floral oriental, features head notes of bergamot, bitter orange, mandarin, white flowers and angelica root. The heart includes gardenia, rose and night-blooming jasmine; the dry-down amber, sandalwood and labdanum.
The packaging reflects the fragrance name: the men’s scent is presented in an inky blue/black flacon; the women’s in a deep, contrasting blue.
In the UK, the recommended domestic price points for Obsession Night for Women are £36 for the 50ml edp spray and £49 for the 100ml edp.
Obsession Night for Men will retail at £30 for the 75ml edt spray and £40 for the 125ml reference.
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