Case, a leading premium travel goods and luggage retailer in the UK, has opened a standalone store in the new Terminal 2 at London Heathrow Airport.
Situated immediately after security airside, the new Case store stocks a selection of premium brands for luggage, leather goods and travel accessories. On display are a host of leading brands including Tumi, Rimowa, Ted Baker, Samsonite, Victorinox, Globe-Trotter, Bric’s, Paul Smith, and Lulu Guinness.
Case said it won the bid for the new T2 store by creating “a highly appealing retail offer” to engage with customers via “the very latest digital and visual technology”. It is the company’s third airport travel retail site – it already operates standalone stores in both terminals at Gatwick.
 |
The newly opened standalone Case store at Heathrow Airport’s Terminal 2 |
Case described its new T2 store concept – developed by Raylian Store Design – as “a true evolution in travel luggage retail”. The central feature is a 3.5m high light bulb display set against a backdrop of angled perimeter floor-to-ceiling monitor stacks, broadcasting bespoke and abstract media to draw the customer inside.
Raylian Creative Director Nick Short explained: “The design is a total evolution in the way luggage and travel retail is experienced within a technologically advanced visual environment that engages on multiple levels. This is a futuristic, multi layered, visionary airside luggage store packed with contrasting elements to stimulate and delight the travelling consumer.”
Case CEO and Chairman Stephen Spitz said: “Once again, we have created an evolutionary luggage store offering a hand-picked selection of premium luggage and travel accessories from the world’s most aspirational brands. It is a truly iconic store that provides everything a business or leisure passenger could possibly need or desire to enhance their journey.”
